Historical Figure Essay Example | Topics and Well Written Essays - 750 words

Historical Figure - Essay Example As a function of understanding these contributions, this brief paper will seek to categorize and elaborate on but a few of the contributions to the field of nursing that Florence Nightingale has affected. After her rise to notoriety and prominence during the Crimean War, Nightingale used her newfound fame and influence not for selfish purposes or to enrich her own life. Rather, she established St Thomas’ Hospital of professional nursing in London. As a function of this, she ultimately laid the framework for the way in which modern nursing education would be administered and provided within an entirely new system. Although a great deal has changed since the establishment of St Thomas’ Hospital, the basic tenets of the nursing profession as lain out by Nightingale have remained almost entirely unchanged. Nightingale was also someone who was far ahead of her own time with regards to the understanding of the way that society and social consciousness, class, race, and gender ultimately affected the way in which individuals integrated with understandings of their own health and ways in which to better it (Stanley et al 2012). At a time in which common Victorian understandings of class, gender, and race frowned upon dealing with any group differently than established norms would dictate, Nightingale went out of her way to create and distribute key health information, pamphlets, give lectures to the disenfranchised populations that she saw within her midst. Whereas the understanding of the different ways in which the healthcare practitioner should be mindful of the unique and peculiar needs that different ages, education levels, classes, races, and ethnicities might require has been something that has only come to a degree of prominence within the medical community within the past 30-40 years, Nightingale predated this by nearly an entire century. As such, classifying her as a powerful visionary who was socially motivated to not only administer to the phy sical needs of her patients but also take part in socially conscious work that needed to be done cannot be understated. A further contribution that Nightingale has given to the field of nursing is her background in statistics and mathematical analysis. Her father, himself a very progressive man of the times, insisted that his daughter should be a well rounded and fully educated young woman. As a function of this, Florence Nightingale took a particular interest with relation to the study of mathematics and statistics. This fascination and interest carried over into her desire to benefit humanity. In such a way, Nightingale was among the first people to actively integrate statistics, graphs, bar charts and a range of other mathematical implementations into the field of nursing. Whereas these had been used in medicine since the time of the early Greeks, they had not carried over into nursing; an oversight which Nightingale saw certain to correct (Schiller 2011). One would have a very h ard time indeed imagining a world of current nursing in which careful documentation and statistical analysis of patient progress, condition, and pharmaceutical intakes were not recorded and analyzed. As such, one can see that the contributions that Nightingale made in

Summarize lectures Essay Example | Topics and Well Written Essays - 1250 words

Summarize lectures - Essay Example It could be on managerial or strategic levels. Egoistic and empathetic thinkers are two main factors in collaborative problem solving. Thus the eight principles of IS have been helping organizations to get advantage over other organizations. Hardware and software are the two main components of computing technology. Hardware is the main mechanical structural part of a computing device. It mainly consists of CPU. The CPU reads and processes the information and present it on the monitor screen. There are two forms of data storage in a computer: volatile and non volatile. Volatile form of storage is provided by the compact disks and memory cards whereas the non volatile storage form is provided magnetic disk which also stores data for long term. The computer processes data in the form of bits. Server and client computers work in coordination with each other where the server is providing specific services to the client computer. The operating systems and the software to be used in the computer are usually purchased and they are different for different hardware companies. Software also come to protect a computer from attacks of viruses and malware. Database is usually used to keep the record of things which contain complex material and involving more than one field. A database application usually revolves around the user, the application, database management system and the metadata. The main the most important of these components is the database management system. It is the system which is the central unit of the application and stores and administers the database. The first and the main function of the database management system is to create the required structure including tables for the database. Processing of the submitted information and providing tools to the user or its management are the third and fourth functions of DBMS respectively. Special terminologies e.g. entity for table and identifier for key are being used in the database model system. Poorly

Mandatory Human Chip Implants Essay Example for Free

Mandatory Human Chip Implants Essay The idea of mandatory human chip implants is wrong on so many different levels. Not only is there a major concern about how it will affect the privacy of society, but also how much we don’t know about the adverse effects on the actual human body. Another major concern is the public backlash that can be expected from all religious bodies and communities. This is why we as a society must stand up for what we believe is right, and what is right is that mandatory human chip implants cannot and will not be tolerated. One of the biggest issues with mandatory human chip implants is privacy issues and concerns. Many questions immediately come up whenever the topic arises. What organization or body of government controls the data stored from these chips? Is the information stored in the chip safe and secure? Can my information be stolen and or sold? As of right now the only chip approved for humans in a medical application is the â€Å"Verichip†. The Verichip is a chip comparable to the size of a grain of rice. It is a fairly simple device that consists of only a coiled wire and a hermetically sealed microchip inside a glass casing. It uses the coil as an antenna to create a radio signal that is unique. This unique signal can be transmitted and received to identify a person’s medical records if they are in some sort of dire state in which they could not communicate efficiently.(Foster, Kenneth R. 2007,March) This could save so many lives in the medical field simply by pulling up a patient’s records and receiving this signal. In a perfect world this would work correctly and only for good intentions but, the way we as a society constantly strive to streamline every aspect of our life, where would it stop? The notion or idea is that it would replace driver’s licenses or bank atm and debit cards. Social security numbers, birth certificates, bank account numbers, basically your entire life. As technology continues to grow and advance, how secure can these chips really be? If someone was able to steal your signal they would be able to do so many things with the information stored in it. Your life would be stolen in the blink of an eye. Also, another terrifying realization is if the signal is stolen or locked on to, you could be followed or tracked. This is very unsettling if we cannot be sure how safe this information really is. Would you really want someone  to know where you or your loved ones are at all times? What if some sick individual was watching your child or children? The possibilities are endless in these scenarios. So with no guarantee on how secure the information stored in these chips really is, this is one of the many reasons why there should not be mandatory human chip implants. Another strong arguing point on this subject is health concerns. With these devices being as small as they are, there is not enough data to prove that they are not a health concern. There is lots of data about these chips that should raise some eyebrows, as well as the manner in which they were approved by the FDA. Back in 2005 when the FDA approved human chip implants they claimed with â€Å"†reasonable assurance† the device was safe. The one thing they failed to mention in that claim was that studies going back to the mid-nineties directly links these chip implants with cancer. Many studies and research showed that one in six lab rats developed tumors because of the implanted chip. So how could this slip by the FDA you ask? According to Lewan (2007), well back in 2005 when it was brought before the FDA for approval, the head of the Department of Health and Human Services at the time which presided over the FDA, was a man by the name of Tommy Thompson. Well two weeks af ter the approval of the chip in humans, Thompson left his position at the DHHS to become a board member of VeriChip Corp. and Applied Digital Solutions. Even though it was five months later, he was compensated with cash and stock options from the companies. Can we chalk this up as a coincidence? I don’t think so. With all the facts and research done on this particular subject I find it hard to believe that the FDA did not come across any of this information before approving human chip implants. So with the data already in front of us claiming to link these chips with cancer in lab rats, can we honestly agree to be implanted ourselves? Finally, the thought or notion of human chip implants would cause a huge backlash in our religious communities. Just recently in Virginia, there was a public outcry against mandatory micro-chipping that caused the House of Representatives to vote on the subject matter. Krunkle , (2010) wrote, Del. Mark L. Cole (R-Fredericksburg), the bills sponsor, is quoted saying My understanding Im not a theologian but theres a prophecy in the Bible  that says youll have to receive a mark, or you can neither buy nor sell things in end times, Cole said. Some people think these computer chips might be that mark.(p.1) In our society, religion is at times, a very controversial and touchy subject matter between religious communities. There will be millions of people who will become distraught if human chip implants become mandatory. Our country has so many different religious cultures that it would directly effect. Are we really ready for the consequences that will follow if this eventually happens ? In conclusion, we as a society need to stand up to what we consider right from wrong. So is it wrong to make someone have a chip implanted so they can buy or sell things in order for them to survive even though it goes against their religious beliefs? Or is it wrong for these chips to be approved for humans even though there is substantial evidence that it could cause cancer. The answer is entirely up to us. My conclusion is that yes, it is completely wrong. Not only does it violate our ethical privacy rights as human beings, it also causes so many concerns medically and spiritually. We cannot allow this to come to fruition. We have to stand up for ourselves and our beliefs and say no to mandatory human chip implants to protect our future generations to come. References Foster, Kenneth R (2007, March) The murky ethics of implanted chips. IEEE spectrum. Retrieved from http://pages.cs.wisc.edu/~markhill/cs252/Spring2013/handouts/spectrum07_rfid_ethics.pdf Holtzman, David H (2008). Human ID chips get under my skin, BusinessWeek Online, 5-5(1). Krunkle, Frederick (2010). Human chips seen by some in Virginia House as device of antichrist, The Lewan, Todd (2007). Chip implants linked to animal tumors, The Washington Post Washington Post

Hofstedes Cultural Dimensions in Australia

Hofstedes Cultural Dimensions in Australia The word culture stems from a Latin root that means the tilling of the soil, like in agriculture. In many modern languages the word is used in a figurative sense, with two meaning. The first meaning which is more commonly used is civilization, including education, manners, and arts and crafts and their products. It is the domain of a ministry of culture. The second meaning is derived from social anthropology, but in the past decades it has entered common parlance. It refers to the way people think, feel and act (Hofstede, G. Et al. 2011). According to Geert Hofstede, Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values (Geert Hofstede). Categories can refer to nations, regions within or across nations, ethnicities, religions, occupations, organizations, or the genders. He also spoke about culture as the software of the mind that guides us in our daily interactions. Another definition of culture according to Edgar Schein is, Culture is the deeper level of basic assumptions and benefits that are shared by members of an organisation that operate unconsciously and define in a basic taken for granted fashion an organisations view of its self and its environment (Edgar H. Schein. 2004). *According to Peterson (2004), Culture is the relatively steady set of inner values and beliefs commonly held by groups of persons in countries or regions and the visible impact those values and beliefs have on the populations outward behaviour and environment. Hence, culture includes many elements which include behaviour, knowledge, motives, ideas, and customs that differentiate the members of one group from another (Neelankavil and Rai, 2009). The aim of this essay is to discuss and evaluate the key dimensions of national culture of Australia using the cultural dimensions model developed by Hofstede which is based on an extensive study of how values in workplace are influenced by culture. A particular culture will be rated against five distinct categories. These dimensions are Power Distance, Uncertainty Avoidance, Individualism versus Collectivism, Masculinity versus Femininity and Long Term Orientation (Hofsted, 2001). I will also discuss some limitations and criticism of the Hofstede Model of Culture Dimensions, concluding my discussion with a brief summary at the end. National Culture of Australia: *Australia is a well developed country making marks in the world economy. Australian Culture echoes the nations exceptional unification of different cultures. Australias diverse culture and lifestyle reflect its liberal democratic traditions and values, geographic closeness to the Asia-Pacific region and the social and cultural influences of the millions of migrants who have settled in Australia since World War II. Australia is a product of a unique blend of established traditions and new influences. The countrys original inhabitants, the Aboriginal and Torres Strait Islander peoples, are the custodians of one of the worlds oldest continuing cultural traditions (Australiacountrybook. 2011). Australia culture has grown to be one of the most diverse cultures of the world. Heavily influenced by Anglo-Celtic origins the culture of Australia has also been shaped by multi-ethnic migration which has influenced all aspects of Australian life, including business, the arts, cooking, sense of humour and sporting tastes. Australian culture is based on the following principles: Productive diversity- All the people should uplift the cultural, social and economic values. And Cultural respect- All the people of Australia can practice their own religion and culture. Today Australia has a population of more than 21 million people (World News Network. 2011). Hofstedes Cultural Dimensions framework of Australia Power Distance: Power distance is the extent to which less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. (Hofstede, 2001). This represents inequality (more versus less), but defined from below, not from above. It suggests that a societys level of inequality is endorsed by the followers as much as by the leaders (Geert Hofstede. (2009). In high power distance cultures the following things are observed. Those in authority openly demonstrate their rank. Subordinates are not given important work and expect clear guidance from above. Subordinates are expected to take the blame for things going wrong. The relationship between boss and subordinate is rarely close/personal. Politics is prone to totalitarianism. Class divisions within society are accepted and parents are more highly respected and corporal punishment is more common (Hofstede on Cultural Awareness. 2011). In comparison in low power distance cultures the following things are observed. Superiors treat subordinates with respect regardless of their rank. Subordinates are entrusted with important assignments and tasks. If things go wrong, the blame is generally shared or very often accepted by the superior due to it being their responsibility to manage. Managers may often socialise with their subordinates. Liberal democracies are the norm and societies lean more towards egalitarianism. Power Distance in Australia: Power Distance (PDI) in Australia is relatively low, with an index of 36, compared to the world average of 55. This is indicative of a greater equality between societal levels, including government, organizations, and even within families. This orientation reinforces a cooperative interaction across power levels and creates a more stable cultural environment (Australian Business Culture. 2011). A low power distance implies that power in Australia is spread out to everyone instead of being reserved to a few groups. This relatively low score implies that Australians believe that they are close to power, that they should have access to that power, that the powerful and the powerless should try to live in concert with each other, and that a hierarchy is an inequality of roles established for convenience (Samovar and Porter, 1991). Uncertainty Avoidance: Uncertainty Avoidance deals with a societys tolerance for uncertainty and ambiguity; it ultimately refers to mans search for truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute truth; there can only be one truth and we have it. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within thes e cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions (Geert Hofstede. 2009). Some of the common traits found in countries that score highly on the uncertainty avoidance scale are as follows. They are usually countries/cultures with a long history, where the population is not multicultural, i.e. homogenous. Where risks, even calculated, are avoided in business and where new ideas and concepts are more difficult to introduce (EuroAfricaCentral Network Multicultural Communication Training. 2009). In comparison, some of the common traits found in countries that score low on the uncertainty avoidance scale are as follows. They are usually countries with a young history and where the population is much more diverse due to waves of immigration. Where risks are embraced as part of businesses and innovation and pushing boundaries is encouraged (Hofstede on Cultural Awareness 2011). Uncertainty Avoidance in Australia: The Geert Hofstede analysis shows the high level of individuality Australians hold dear. This is reinforced in their daily lives and must be considered when travelling and doing business in the Country. Privacy is considered the norm and attempts at personal ingratiation may meet with rebuff. Uncertainty avoidance is relatively low with a family centred culture and a stable society (Geert Hofstede. (2009). Australia received a score of 27 on the scale of Uncertainty Avoidance. This score implies that Australians do not like uncertainty, that they want stability for members, they strive for consensus, follow many rules, and tend to have more stress and anxiety (Samovar and Porter, 1991). Individualism/collectivism: According to Hofstede (2001), individualism/ collectivism refer to the extent to which individuals are integrated groups. *Individualism is the opposite of collectivism; together they form one of the dimensions of national cultures. Individualism stands for a society in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family only. People in individualistic cultures emphasize their success/achievements in job or private wealth and aiming up to reach more and/or a better job position (International Business Cultures. 2010). Collectivism stands for a society in which people from birth onwards are integrated into strong cohesive in groups, which throughout peoples lifetime continue to protect them in exchange for unquestioning loyalty. Alexandra Giroux. (2011). Highly individualist cultures believe that an individual is the most important unit. In this kind of culture people only take care of themselves and their immediate family. People are self orientated. Identity is based on individual. It is also a kind of a guilt culture. People make decisions on their individual needs. Emphasis is on individual initiative and achievement and everyone has a right to a private life (Ann P. Copeland. (2011). *In comparison, highly collective cultures believe that an individual is the most important unit. In this kind of culture people expect absolute loyalty to a group i.e. extended family. It is group oriented and decisions are based on what is best for the group. Identity is based on a social system and it is also a kind of shame culture. Dependence on organisation and institutions i.e. expects organisations/institutions/groups to take care of an individual. There is an emphasis on belonging and private life is invaded by institution and organisations to which one belongs to. Individualism in Australia: The Geert Hofstede analysis for Australia reflects the high level of individuality Australians hold dear. The Individualism (IDV) index for Australia is 90, the second highest score of any country in Hofstedes survey, behind the United States ranking of 91. This individuality is reinforced in Australians daily lives and must be considered when travelling and doing business in their Country. Privacy is considered the cultural norm and attempts at personal ingratiating may meet with rebuff (International Business Centre. (2008). Masculinity/Femininity: This dimension indicates the extent to which dominant values in a society tend to be assertive and look more interested in things than in concerning for people and the quality of life. Masculinity is the opposite of femininity; together, they form one of the dimensions of national cultures (International Business Cultures. (2010). According to Hofstede, Masculinity stands for a society in which social gender roles are clearly distinct: Men are supposed to be assertive, tough, and focused on material success; women are supposed to be more modest, tender, and concerned with the quality of life. Femininity stands for a society in which social gender roles overlap: Both men and women are supposed to be modest, tender, and concerned with the quality of life. (Hofstede (2001). Masculine cultures tend to be ambitious and need to excel. Members of these cultures have a tendency to polarize and consider big and fast to be beautiful. In workplaces employees emphasize their work to a great extent (live in order to work) and they admire achievers who accomplished their tasks. Feminine cultures consider quality of life and helping others to be very important (Hideyuki SUGAWARA. (2009). A High Masculinity ranking indicates the country experiences a high degree of gender differentiation. In these cultures, males dominate a significant portion of the society and power structure, with females being controlled by male domination. A Low Masculinity ranking indicates the country has a low level of differentiation and discrimination between genders. In these cultures, females are treated equally to males in all aspects of the society. Masculinity/Femininity in Australia: *The Geert Hofstede analysis for Australia in relation to masculinity reflects almost 58% population is male dominated which is just below half level at 48% compared to the rest of the world. This shows that females still are not considered equal to men in different fields of life; however, femininity equality rights are increasing rapidly in Australia according to some online statistics and reports. Long Term Orientation: Long-Term Orientation (LTO) focuses on the degree the society embraces, or does not embrace long-term devotion to traditional, forward thinking values. High Long-Term Orientation ranking indicates the country prescribes to the values of long-term commitments and respect for tradition. This is thought to support a strong work ethic where long-term rewards are expected as a result of todays hard work. However, business may take longer to develop in this society, particularly for an outsider. A Low Long-Term Orientation ranking indicates the country does not reinforce the concept of long-term, traditional orientation. In this culture, change can occur more rapidly as long-term traditions and commitments do not become impediments to change (International Business Centre. 2008). A long term orientation is characterized by persistence and perseverance, a respect for a hierarchy of the status of relationships, thrift, and a sense of shame. Countries include China; Hong Kong; Taiwan, Japan and India. A short-term orientation is marked by a sense of security and stability, a protection of ones reputation, a respect for tradition, and a reciprocation of greetings; favours and gifts. Countries include: Britain, Canada, the Philippines; Germany and Australia (Robert Paterson. (2003). High long term orientation cultures will show respect to traditions and longer work commitments, this is because one believe rewards will come following work even if it is not immediate. Long term rewards are expected for work done today. Low long term orientation societies do not confirm to traditions and long term rewards. Traditions and commitments in cultures with low long term orientation are likely to change with time (Confucius Institute. (2008). Long Term Orientation in Australia: Long term orientation in Australia is at 30% which is just below half level at 44% compared to the rest of the world. This shows that long term orientation is at a low level in Australia. This might also means that Australia leans more towards short term orientation than long term. Limitations of the Hofstede Model of Culture Dimensions: Even though Hofstedes model is generally accepted as the most comprehensive framework of national cultures values, its validity and its limitations have been extensively criticized. Certain criticism has been raised such as the following. Firstly, the averages of a country do not relate to individuals of that country. Even though this model has proven to be quite often correct when applied to the general population, one must be aware that not all individuals or even regions with subcultures fit into the mould. It is to be used as a guide to understanding the difference in culture between countries, not as law set in stone. As always, there are exceptions to the rule. Secondly, there is no certainty concerning the accuracy of the data. The data has been collected through questionnaires, which have their own limitations. In some cultures the context of the questions asked are as important as their content. Especially in group orientated cultures, individuals might tend to answer questions as if they were addressed to the group he/she belongs to. Lastly, the question is as to how up to date is the data considering factors such as how much does a country change over time, either by internal or external influences. Conclusion After discussing in detail, Hofstedes Cultural Dimensions framework for Australia, it can be seen that the power distance situation in Australia is relatively low. A low power distance implies that power in Australia is spread out to everyone instead of being reserved to a few groups. This also indicates that there is good equality between social level, including government, and organisations. This orientation reinforces a cooperative interaction across power levels and creates a more stable cultural environment. In relation to uncertainty avoidance, it is also relatively low with a family centred culture and a steady society. It can also be seen that Australians do not like uncertainty, that they want stability for members, they strive for consensus, follow many rules, and tend to have more stress and anxiety. It can also be witnessed that there has been a high level of individuality. The masculinity / femininity level seems to be balanced as well with both genders sharing equality in business and ethics. As for orientation, you can see both long and short term as Australia is a product of a unique blend of established traditions and new influences. Overall this portrays that Australia has come a long way from where it once stood has improved on many issues and fields heading towards a strong, solid and promising future in terms of culture.

Buddha :: essays research papers fc

Buddha With the birth of the Buddha, being chosen as the â€Å"awakened one† at age thirty-five, his journey through life, and even in his death. Buddha has guided many to discovering the truths of life. Siddhartha Gautama became the Buddha at age thirty-five (Graves 1). The Buddha was believed to have been born in 563 B.C. in what now is Nepal but at the time was a part of India (1). The founder of Buddhism was the son of a chief of the hill tribe of the shakyas, who gave up family life, became an ascetic when he was some twenty-nine years old (Bary 3). Legends say that as Queen Maya, Buddha’s mother, reached her father’s house, got out, and Buddha emerged from her right side. Without any help he took seven steps in each direction on the compass. Where he had steeped, lotus flowers sprouted everywhere, though it was not the season. He announced, â€Å"No further births have I to endure, for this is my last body. Now shall I destroy and pluck out by the roots the sorrow that is caused by births and deaths.† Seven days after his birth, his mother passed away (Wangu 19). "One day, the Buddhist tradition holds, Siddhartha realized that his years of penance had only weakened his body." (Wangu 22). His body got so tired he couldn't meditate properly. Scriptures say he went to bathe in the river and the trees bent down to help him. Buddha sat under a tree and would not arise until he found the answer he had looked for (Wangu 23). The Buddha had an act of self-sacrifice. He had discovered the way to end suffering, so he wanted to share his enlighment with others (Wangu 24). The basic condition of life is suffering. Suffering is caused by cravings and desires. There exists nirvana, an end to suffering. The way to get to Nirvana is to follow the "eight fold path." (Graves 2). " The eightfold path is a series of eight stages that leads to the end of desire."(Wangu 26) About 300 million practice Buddhists (Wangu 6). After Buddha had found the answered he was looking for he set off for the towhist Saranth. There he thought people of his teachings. He drew the whole of life, which stand for his teachings (Wangu 24). One day a blacksmith gave Buddha a meal, which caused him to become ill (he was about eighty).

Prejudice, Racism and Education :: Sociology Racism Prejudice Essays

Racism has been a steady problem all through time. One of the most troublesome areas of racism is in places of education. Finding a cure for this would be a major step towards ending racism in general. No one has ever thought of a solution yet, and racism will be strong as long as there isn't one.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It all started back when the colonists traded certain goods for slaves. They had never seen a black person before and thought of them as lower human beings because they did all of the colonists' work for them. Since blacks were so low, they were never given a good education.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This lack of education continued throughout the centuries. Even in the 1700's slaves were never taught how to read or write. In the 1800's everyone's feelings about slavery, good or bad, culminated in one big war, the American Civil War. During this period, the slaves really tried to break free from their past stereotypes. A small percentage of them taught themselves to read and write and they began to teach others.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some blacks even fought in the Civil War. The most educated   were selected and several black units were formed. Once the North had defeated the South in the war, the slaves were freed from bondage, however, that did not mean that they would be free from the terrible prejudice that still permeated the country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Schools sprang up in all black areas but were not given the public funding that they needed and deserved. They were usually only one room and very dirty. They were given the oldest and most worn out books and equipment that were available. There weren't even many teachers who were qualified and were willing to teach at an all black school. Even though education was instituted for African Americans, which was a step in the right direction, it was a very small step and still didn't give blacks the education they deserved.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This treatment prevailed for many years after the Civil War. A new concept, segregation , evolved and was predominant from the late 1800's through the first half of the 1900's. Whites assumed that they were better than black people and didn't want to be around them in anything they did. For example, in buses, whites were given privileged seating in front; but blacks had to sit in the back. Moreover, if there were not enough front seats whites could preempt blacks from their back seats. There were separate restrooms, drinking fountains, stores and, of course, schools.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Segregation remained the same for many years until one day in 1955 a Prejudice, Racism and Education :: Sociology Racism Prejudice Essays Racism has been a steady problem all through time. One of the most troublesome areas of racism is in places of education. Finding a cure for this would be a major step towards ending racism in general. No one has ever thought of a solution yet, and racism will be strong as long as there isn't one.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It all started back when the colonists traded certain goods for slaves. They had never seen a black person before and thought of them as lower human beings because they did all of the colonists' work for them. Since blacks were so low, they were never given a good education.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This lack of education continued throughout the centuries. Even in the 1700's slaves were never taught how to read or write. In the 1800's everyone's feelings about slavery, good or bad, culminated in one big war, the American Civil War. During this period, the slaves really tried to break free from their past stereotypes. A small percentage of them taught themselves to read and write and they began to teach others.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some blacks even fought in the Civil War. The most educated   were selected and several black units were formed. Once the North had defeated the South in the war, the slaves were freed from bondage, however, that did not mean that they would be free from the terrible prejudice that still permeated the country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Schools sprang up in all black areas but were not given the public funding that they needed and deserved. They were usually only one room and very dirty. They were given the oldest and most worn out books and equipment that were available. There weren't even many teachers who were qualified and were willing to teach at an all black school. Even though education was instituted for African Americans, which was a step in the right direction, it was a very small step and still didn't give blacks the education they deserved.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This treatment prevailed for many years after the Civil War. A new concept, segregation , evolved and was predominant from the late 1800's through the first half of the 1900's. Whites assumed that they were better than black people and didn't want to be around them in anything they did. For example, in buses, whites were given privileged seating in front; but blacks had to sit in the back. Moreover, if there were not enough front seats whites could preempt blacks from their back seats. There were separate restrooms, drinking fountains, stores and, of course, schools.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Segregation remained the same for many years until one day in 1955 a

McCain Foods Essay

1. Which four Ps make up the marketing mix? Answer: †¢ Product †¢ Price †¢ Place †¢ Promotion †¢ Product – this has to look and taste good and be made from wholesome ingredients. †¢ Price – the price has to be attractive to ensure enough sales to generate a profit. †¢ Place – the place and position of the product in the market is important to compete for market share. †¢ Promotion – this has to fit the company’s objectives for the product. 2. Explain the different product categories in the Boston Matrix. Why is this a useful tool for businesses? Answer: The Boston Matrix identifies four types in a company’s product portfolio: †¢ Stars. These products have a high market share in markets that are growing quickly. For example, the Playstation was a star when it was first introduced into the games market. †¢ Question Marks. These products have a low market share in a growing market. Costs are more than returns as the company tries to increase market share. An example of a Question Mark could be a newly launched fashion item or a new car model. †¢ Cash Cows. These products have high market share in established markets, for example, cornflakes in the breakfast cereals market. †¢ Dogs. These products have low market share in a low growth market. A company may look to get rid of these products or invest in marketing to improve sales. For example, DVD recorders have replaced video recorders 3. Analyse how McCain Foods’ promotional strategies tie in with its message ‘It’s All Good’. Answer: Promotion A further demonstration of the ‘It’s All Good’ ethos is McCain Foods’ ethical stance on promotion. McCain makes a Commitment not to advertise to children under 12 years old. It also ensures that the retail labeling on its products carries clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. Its labeling is in line with the Food Standards Agency (FSA) traffic light scheme and the food industry’s Guideline Daily Amounts (GDA). McCain also takes part in different types of sponsorship, such as: †¢ TV show Family Fortunes. This brings the McCain brand to a wide audience through a popular family programme. †¢ McCain Athletics Networks which encourage young people to get involved in the sport through local clubs. This further supports the company’s approach to balancing calories in with calories out. 4. Consider other promotional strategies McCain could use and say whether they are above- or below-the-line. Answer: Above-the-line promotion is paid for and includes traditional advertising routes such as television, radio and the press. These are good for carrying marketing messages to a large audience. However,it is less easy to measure the impact of these channels, for example, whether a TV advert has increased sales. Special displays or positioning in stores or advertising on supermarket trolleys are also examples of McCain’s above-the-line promotional activity. Below-the-line promotion can take many forms and is usually more under the control of the business. Typical examples include events or direct mail. McCain uses a combination of below-theline activities including: †¢ door-to-door leaflet drops or books of vouchers which give customers discounts over a period of time. These help to attract consumers and establish brand loyalty so the consumer buys the product again. †¢ email newsletter for consumers. This creates a relationship with consumers, which is unusual for a B2B organisation. It not only allows McCain to communicate directly with and listen to consumers, it also enables the business to collect information, for example, about their lifestyles and product choices. This is used for feedback, research and promotions.